BEDO Brands is an award-winning collection of wedding venues and a bridal boutiques that delivers personal, safe, and memorable experiences to marriers planning their special day. Joy, comfort, fun, relief…we help our customers enjoy their wedding journey and create meaningful experiences that are pure expressions of their individual personalities and shared futures. Customers from across the country visit our boutiques and venues in southern Wisconsin because of our caring approach and accommodating service.

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The Core Values We Live By

To help others shine their brightest, we need a strong foundation to build from. Our Core Values are more than just words; they are the principles that guide every decision we make and every action we take.

Care

We care about our employees first, then our customers. Our belief is that if our employees come to work and don’t feel cared about, how can we expect them to care about our customers. We understand that you are a person outside of work, and we want this position to be something that brings value to your life beyond just a paycheck. Care means support and kindness, but it also means having hard conversations. Care means being able to have a hard conversation with a colleague in a respectful and professional way, and it means, if you’re on the receiving end of that hard conversation, to take the feedback with grace and professionalism. Care also means we do not gossip, we do not allow drama.

Service

We wow our customers with service and hospitality. This means that we go above and beyond in every interaction to deliver customer service that exceeds expectations. We are serving a couple and their guests on one of the most important days of their lives, and we honor that through exceptional service and professionalism.

Process

We follow repeatable systems to ensure consistently excellent experiences for our customers and coworkers. Each event follows the same process, each closing shift is completed in the same way, to set up the next person opening in that role for success. We follow checklists to ensure that our processes are enabling us to deliver that high level of customer service each and every time.

Improvement

We constantly improve and raise the bar on our service experience, facility, brand, and ourselves. We only hire people who are dedicated to improvement—that may be listening to podcasts, reading books, or even exercise, we strive to improve ourselves and our business.

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Core Focus

At BEDO Brands, our core focus is simple: making other people shine.

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